2024-2025
VOTEPH 2025: Creating a site that delivers mid-term election information and electoral results that serves Filipinos worldwide
Inquirer's highly successful VOTEPH campaign for the 2025 Philippine mid-term election site was a project dedicated to serving Filipino voters through education and information.
VOTEPH 2022 site for presidential elections
The Challenge
VOTEPH 2022
The previous design of VOTEPH was for 2022's presidential elections. This site featured a tally, election-related news, and candidate information.
My role
My role for the next iteration of VOTEPH 2025 was to design a more robust election site. My duties included research, layout proposals, and publishing.
Planning for 2025
The company agreed with releasing the site through phases. The site will keep adding more features like a countdown timer for the date of elections, election-related videos, detailed candidate profiles, and a dedicated section too election primers. The visuals are also updated to help distinguish the site more from competitors and to encourage younger audiences, like first-time voters, to visit the site. Overall, the company wanted the site to make VOTEPH 2025 the prime site to visit on election day.
List of components that were suggested to be added
Low-fidelity wireframes for VOTEPH 2025
Prototyping
UX sketches and lo-fi
My practice for this project was to create sketches for every feature or site layout before moving to digital wireframes or prototypes.
Mid-fidelity
Middle-fidelity prototypes were created and focused on the blocking of proposed elements. These designs were also checked by the developers to see if the features were feasible and flexible for election data.
Results
Final design and findings
The design shown on election day featured the official election results, local results, precinct information, candidate information, election primers, and relevant election videos. On the days leading up to election day as well as the election day itself, the site performed very well and achieved impressive metrics such as reaching over 40 million in site visits and social media engagements. The site also became one of the most visited and watched sites during the election week.
Key metrics
+40M
site visitors
in 2-3 months
1ST
site to break
election results
VOTEPH 2025 phase 3 site
VOTEPH 2025 tally
VOTEPH 2025 video section
Reflection
Amazing results, but room for improvement…
The project was considered a success and I'm very honored to have my design being shared by my fellow countrymen nationwide. I do think that the visuals could've been more straightforward and less color and shape heavy. At the end of the day, this site should be more dedicated to giving information as quickly as possible. While we did get more young voters interested in looking at our election site, I should have struck a balance between the direct design of the old election site and the visuals of the new site.